For a long time, I thought pricing was just a numbers game.
I told myself, “Charge what feels fair,” or “Charge what people will pay,” or “Charge a little less than others so people will say yes.” Maybe you’ve said the same things to yourself.
But over the years, working with entrepreneurs, small business owners, and financial advisors in Atlanta, Sandy Springs, Alpharetta, Roswell, Dunwoody, Buckhead, and Marietta, I’ve learned something very different:
Pricing is not just a math decision.
Pricing is a leadership decision.
If you’ve been searching for terms like “small business coach near me,” “business coach near Atlanta, GA,” “female business coach near me,” “professional business coach near me,” “best business coach near me,” or “business coach for entrepreneurs near me,” there’s a good chance pricing has been on your mind too.
Let’s talk about why pricing feels so emotional, why it matters so much, and how you can step into your power as a leader when you decide what to charge.
Why Pricing Feels So Personal (Especially for Women)
When I sit down with female entrepreneurs near Atlanta, GA or across Georgia, and we start to talk about their prices, something happens.
Their body language changes.
Their voice softens.
They say things like:
- “I don’t want to scare people away.”
- “I just want to be affordable.”
- “I feel guilty charging more.”
- “What if they think I’m greedy?”
Have you ever said any of that to yourself?
It’s not just about dollars. It’s about:
- How much you value your work.
- How much you trust your skills.
- How you feel about receiving money.
- What you believe you’re “allowed” to have.
This is why so many women find themselves late at night searching for “female business coach near me,” “business coaches for female entrepreneurs,” “business coaches for female entrepreneurs near Atlanta, GA,” “business coaches for female entrepreneurs near Georgia,” or even “top business coaches for female entrepreneurs.” Deep down, they know they need another perspective. They know they’re ready to stop undercharging and start leading.
The Hidden Cost of Undercharging
Let’s be honest: many of us were trained to be “nice,” not powerful.
Undercharging can look like:
- Giving away too much for free.
- Doing extra work that was never included.
- Offering heavy discounts because you’re afraid to lose a client.
- Keeping your prices low so no one ever has to feel uncomfortable.
I’ve seen this with small business owners in Marietta, creative entrepreneurs in Roswell, and financial advisors in Sandy Springs and Buckhead who eventually search for “business coaches for financial advisors near me,” “top business coaches for financial advisors,” “best business coaches for financial advisors,” or even “best financial advisor coaching program” because they know something isn’t working.
The hidden cost of undercharging includes:
- Resentment: You start to resent your business, your clients, and yourself.
- Burnout: You work more and more hours to hit your income goals.
- Chaos: You say yes to too many people just to make ends meet.
- Stagnation: You never have the resources to invest in help or growth.
Undercharging doesn’t just cost you money. It costs you energy, confidence, and time with the people you love.
Pricing as a Mirror of Your Beliefs
When I work with clients through Ellen Tyler Coaching, we don’t just look at their numbers; we look at their beliefs.
I ask questions like:
- What did you learn growing up about money and “good people”?
- How did your family talk about people who had a lot of money?
- What do you worry people will think about you if you raise your prices?
The answers are powerful.
I’ve heard women in Atlanta, Alpharetta, Dunwoody, Roswell, Sandy Springs, Buckhead, and Marietta say:
- “If I charge more, people will think I’m selfish.”
- “My clients will leave if I set strong boundaries.”
- “I’m scared to be seen as ‘too ambitious’ or ‘too much.’”
This is where pricing becomes a leadership decision.
It’s a decision about:
- What kind of example you’re willing to set.
- How you want to model self-respect to your clients and family.
- Whether you’re willing to step into the full value of what you offer.
This is often the moment women go from searching “free business coach near me,” “free business coaches for female entrepreneurs,” “free business coach for entrepreneurs,” or scrolling “business coach for entrepreneurs reddit”, to looking for a professional business coach near me, small business coach near me, or female business coach near me instead. They’re tired of circling around the same beliefs. They’re ready to lead.
What Leadership-Based Pricing Looks Like
Leadership-based pricing is not about randomly charging as much as possible. It’s about creating alignment between:
- The value you provide.
- The transformation your clients receive.
- The lifestyle you want to live.
- The way you want to show up as a leader.
Here’s what I look at with my clients:
1. Your Real Capacity
How many clients can you truly serve well?
If you’re a small business owner or financial advisor in Atlanta or nearby and you need 50 clients just to pay your bills, something is off. Leadership-based pricing allows you to serve fewer people at a higher level, with more presence and energy.
2. Your Ideal Lifestyle
What do you want your weeks to look like? Your days?
If your current pricing requires you to work nights, weekends, and every spare moment, it’s not sustainable. As a business coach near Atlanta, GA, I help clients design pricing that supports a life they actually want to live, not just a business that “survives.”
3. The Transformation You Offer
What changes for your clients because of your work?
If you help clients:
- Make more money.
- Save time.
- Improve their relationships.
- Regain their health, clarity, or confidence…
…then your pricing should reflect that transformation, not just the number of hours on the clock.
This is true whether you’re:
- A female entrepreneur in Georgia looking for the best business coach for entrepreneurs,
- A professional searching “top business coaches for entrepreneurs,” “entrepreneur coach near me,” or
- A financial advisor quietly googling “business coaches for financial advisors near me” late at night.
Common Pricing Fears (and What’s Really Going On)
Let’s look at some of the most common fears I hear and what they truly mean.
Fear #1: “If I raise my prices, I’ll lose all my clients.”
Truth: You might lose some — and that’s okay. Often, the clients who leave are the ones who never fully valued you anyway. The ones who stay or arrive after the change are usually more committed, more respectful, and more aligned.
Fear #2: “No one around me is charging that much.”
Truth: You are not required to match your pricing to people who may be undercharging, burned out, or unsure of their own value.
Fear #3: “I’m not ‘big enough’ to charge those prices.”
Truth: Pricing based on your self-doubt keeps you stuck at the same level forever. Leadership-based pricing asks, “What would I charge if I fully believed in the results I create?”
When my clients begin working with me after searching “best business coach near me,” “business coach near Atlanta, GA,” “business coach near Buckhead, Atlanta, GA,” “business coach for entrepreneurs near me,” or “business coaches for female entrepreneurs near me,” we spend time untangling their pricing from their self-worth. It’s one of the most liberating parts of coaching.
A Simple Process to Revisit Your Pricing
If you’re feeling the nudge to raise your prices — or simply realign them — here’s a simple process you can use:
Step 1: Write Down Your Current Prices and Capacity
- What are you charging for each offer or service?
- How many clients do you currently have?
- How many clients do you need each month to meet your financial goals?
Step 2: Write Down What You’d Love to Charge
If you weren’t afraid of judgment or rejection:
- What would you charge for your services?
- How many clients would you love to work with at that level?
Let yourself be honest — even if it feels “too much” right now.
Step 3: Bridge the Gap
We don’t always raise prices overnight. Sometimes, we:
- Create a new premium offer at a higher price.
- Gradually raise rates for new clients first.
- Add structure and boundaries that support higher pricing.
This is where working with a small business coach near me, professional business coach near me, or female business coach near me is so helpful. You don’t have to figure out the steps alone. Together, we can put timing, messaging, and strategy in place.
Why “Free” Won’t Fix Your Pricing Struggles
If you’ve been struggling with pricing for a long time, there’s a good chance you’ve spent hours searching:
- Free business coach near me
- Free business coach for entrepreneurs
- Free business coaches for female entrepreneurs
You might have read articles, listened to podcasts, and watched videos. You might have browsed “business coach for entrepreneurs reddit” discussions hoping for a magic formula.
Free information can give you ideas, but it can’t:
- Sit with you in your discomfort.
- Help you craft pricing that fits your unique business.
- Support you as you have real conversations with clients.
- Hold your hand as you learn to own your value.
That’s why so many entrepreneurs eventually shift their search toward “business coach near me hiring,” “best business coach for entrepreneurs,” “top business coaches for entrepreneurs,” or “business coaches for female entrepreneurs near Atlanta, GA” — they’re ready for real, personalized support.
Pricing as a Declaration of Your Leadership
Ultimately, your pricing says something about how you see yourself.
When you choose prices that reflect:
- The depth of your expertise,
- The transformation you provide, and
- The life you want to live,
…you step into a new level of leadership.
You’re no longer just someone who “has a business.”
You become someone who:
- Leads your clients.
- Leads your business.
- Leads yourself.
As a female business coach near Atlanta, GA, I’ve watched women across Atlanta, Sandy Springs, Alpharetta, Roswell, Dunwoody, Buckhead, and Marietta transform simply because they decided:
“I’m going to start charging like the leader I truly am.”
And once they did, everything else shifted — their marketing, their boundaries, their confidence, and the kind of clients they attracted.
Your Call to Action: Make a Leadership Decision About Your Pricing
If you are a female entrepreneur, small business owner, or financial advisor in Atlanta, Sandy Springs, Alpharetta, Roswell, Dunwoody, Buckhead, or Marietta, and you feel that nudge around your pricing, this is your invitation.
You’ve probably already searched for:
- Small business coach near me
- Business coach near Atlanta, GA
- Business coach near Buckhead, Atlanta, GA
- Professional business coach near me
- Female business coach near me
- Business coach for entrepreneurs near me
- Best business coach near me
- Entrepreneur coach near me
- Business coaches for female entrepreneurs near me
- Business coaches for female entrepreneurs near Atlanta, GA
- Business coaches for female entrepreneurs near Georgia
- Top business coaches for female entrepreneurs
- Top business coaches for entrepreneurs
- Business coaches for financial advisors near me
- Top business coaches for financial advisors
- Best business coaches for financial advisors
- Best financial advisor coaching program
Those searches are not just about finding “someone out there.” They’re a reflection of the leader inside you who’s ready to step up, own your value, and build a business that truly supports you.
If you’re ready to make pricing decisions from a place of leadership instead of fear, I would be honored to support you through Ellen Tyler Coaching — helping you align your prices, your business, and your life with the powerful, capable woman you already are.
You are worthy of charging well.
Your work is worthy of being valued.
And your leadership is worthy of being seen, respected, and paid accordingly
